ZenoLINK operates out of a modest storefront office in downtown Endicott, N.Y., just west of Binghamton. Our headquarters may not be much to look at – sort of a combination gym and conference room with computer cubes – but it’s an incubator of big ideas! Besides, we defy convention and we’re all about results, not cosmetics.
Chris Welch is the driving force behind ZenoLink. Chris, a graduate of Boston University, is a biomedical-biomechanical engineer who has authored numerous scientific papers and frequently is featured as a keynote speaker at symposiums on sport biomechanics and performance analysis. Prior to creating ZenoLink, Chris was President and CEO of Human Performance Technologies, which pioneered the concept of clinical biomechanics by bringing 3-D motion analysis out of the laboratory and into the arenas of public healthcare, training and coaching. Chris began his career as a researcher with the American Sports Medicine Institute and the Biomotion Foundation.
While Chris handles the research and creative side of ZenoLink, his longtime friend George Bock – a teammate since their Little League baseball and high school football days – runs the business side of our company. Together, Chris and George are carrying on a tradition of technological innovation spawned in their hometown of Endicott, N.Y., birthplace of IBM. George is a graduate of Albany State University, where he was a three-year football letterman, and has specialized in operations, accounting/finance, and information technology during his professional career.
Assisting on the Information Technology side is Mike Welch, father of Chris. During his 25 years as a systems architect and software development manager with IBM, Mike was using the Internet long before most people knew it existed. After a short-lived retirement from IBM, Mike had a 13-year stint with Cornell University in systems strategy, integration and Web development for Cornell Business Services. He has managed ZenoLink’s systems development since the company’s inception.
Equally important is our rapidly growing network of certified ZenoLink partners – team sport coaches, golf pros, sports trainers, strength and conditioning specialists and physical therapists from coast to coast.
What’s with the name?
The Greek philosopher Zeno of Elea argued that motion was impossible. In order to get from Point A to Point B, Zeno said, you must first travel half the distance to that point – meaning you can continue to cut in half the distance indefinitely and never arrive at your destination. Zeno’s Paradoxes of Motion were ultimately proven wrong, but what he did accomplish was to challenge the mathematics world of 2,500 years ago and spark theoretical debate. The ZenoLink brand is similarly challenging the status quo of athletic training practices and technologies. We are continually striving to find that magical place of perfect kinetic linking, optimal performance and minimal risk of injury.